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Take More Shots on Goal

Jeff Teper has spent more than three decades at Microsoft. Looking backwards, it would be easy to describe that career as a series of well-timed successes. Jeff sees it differently.

Successful careers tend to look much cleaner in retrospect than they felt while they were happening. Jeff Teper has spent more than three decades at Microsoft and played a major role in products including SharePoint and Teams. Looking backwards, it would be easy to describe that career as a series of well-timed successes. Jeff sees it differently.

One of the ideas he returns to throughout his conversation with Anthony Bay is the importance of taking enough “shots on goal.” The successes people remember are often surrounded by experiments that failed, products that went nowhere and decisions that only made sense after the fact. One of those failures was Site Server. Jeff and the team believed in the product, but its pricing left it in an uncomfortable middle ground: too expensive to spread virally and too inexpensive to become meaningful to enterprise salespeople.

Jeff says that pricing failure has stayed with him throughout his career. When he later built SharePoint, he approached the problem differently, combining a free product that could spread with a paid version capable of becoming a substantial business. The failure was not something to hide. It became part of the operating knowledge that made the next product better.

The same willingness to restart appears repeatedly in Jeff's career. He took roughly half the salary he had been earning to join Microsoft because he wanted to be where he believed the next computing era was being built. Later, he moved from managing a team of around 30 people into an individual contributor position because he wanted to work on the internet. Years after establishing SharePoint, he was moved away from the product and seriously considered leaving Microsoft. When Satya Nadella later asked him to return, he made what he calls a 51/49 decision and chose to take another shot, this time reinventing SharePoint for the cloud.

Now the next shot is AI. Many of Jeff's contemporaries have decided they are finished with full-time work. Jeff has chosen differently. He sees AI as another genuine reset, comparable to the transitions from the mainframe to the PC, the internet and the cloud. What keeps him engaged is not the need to add another line to his résumé. It is the opportunity to learn a new game while it is still being invented. That may be one of the clearest expressions of Zero to Prove: continuing not because you have something left to demonstrate to other people, but because the challenge itself is still worth choosing.

Key Takeaways

Take more shots on goal — the successful attempt is usually surrounded by many that did not work
Treat failure as usable information — Site Server helped shape decisions that later contributed to SharePoint's success
Do not confuse title with opportunity — Jeff repeatedly accepted what looked like a step backwards to put himself closer to the next important problem
Pay attention to who is betting on you — Jeff credits much of his career to leaders who gave him room before success was guaranteed
Keep finding reasons to learn — at this stage of his career, AI matters because it gives him another new game to play
Do not let the next phase become a cliff — Jeff wants life after full-time work to remain intellectually, socially and personally active
Listen to the Full Episode View Jeff Teper’s Profile